Kewill and LeanLogistics rebrand as BluJay Solutions

Supply chain automation companies Kewill and LeanLogistics have rebranded as BluJay Solutions.

The move follows Kewill’s 2016 acquisition of LeanLogistics, and is designed to reflect the company’s ability to help customers achieve greater velocity of global trade.

Alongside the rebranding, the company has also unveiled the BluJay Global Trade Network, described as “a fundamentally new model that goes beyond automation to help organizations harness the full power of the global supply chain ecosystem.”

The Global Trade Network aims to help companies shift from siloed operations to a model which focuses on interactive collaboration between all network participants, encouraging companies to see supply chain management as a constantly evolving network of relationships, rather than the linear process it is traditionally viewed as.

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Doug Braun, CEO of BluJay Solutions, said “It’s no longer just about multi-modal, omni-channel and booking tools – we’re moving toward a new era of business where global trade shifts to the forefront, and supply chain becomes today’s battleground

“BluJay delivers the expertise, breadth of cloud-based software applications, and end-to-end collaborative visibility that organizations need to make speed a competitive weapon, and optimize their future in the global economy.

“Our customers’ success is the standard by which we measure our own. The BluJay Global Trade Network exemplifies our commitment to equipping customers with the technology, services and connections they need to deliver exceptional service.”

Steve Banker, vice president of supply chain management at ARC Advisory Group said “Traditional supply chain solutions focused on optimization from the point of view of an individual company. But as companies moved to more outsourcing and increasing reliance on global supply chain partners, the traditional software architecture has become increasingly less relevant.

“A modern global trade network model gives companies access to multiple delivery options and carrier choices so they can quickly seize new opportunities and enjoy frictionless and more efficient movement of goods across any border.”